There are many important uses for your newsletter and one of the most helpful is the way that it can assist your social networking plan. When you think of social networking you might not immediately…
Read MoreOne of the great ways you can get new clients without even trying is to create a newsletter that is “Forward-worthy.” A forward-worthy newsletter is one that your readers will read and find so valuable…
One of the best benefits of having an electronic or print newsletter available for your clients is that it gives you a great opportunity for cross-selling other lines of coverage. This ability opens up your…
It’s not always easy to be in sales. The poor sales practices of just a few agents and companies have been publicized enough to make some consumers overly suspicious–so much so that they think all…
As an agent, time is one of your most valuable commodities. It is limited in availability and the more you are able to save for yourself and your family, the richer you feel. But because…
Clients and prospects are as individual as snowflakes. That’s why it’s a good idea to offer your newsletter in both print and electronic formats because while some clients prefer the no-muss, no-fuss approach of the…
While every agent has his or her own sales process, they all generally contain some variation of 4 important actions: 1. Introduce yourself to the client. 2. Create value in the relationship. 3. Build trust….
You probably don’t realize just how valuable your insurance newsletter is when it comes to prospecting, making sales and client retention. Let’s look at each stage to get an idea just how much difference an…
If you’ve been in the insurance industry for any length of time then you know that there isn’t always a direct correlation between the amount of marketing you do and the sales you close in…
If you aren’t keeping your clients happy and informed, there are thousands of other agents waiting in the wings to fill in for you. The one trick up most successful agent’s sleeves is building loyalty. When you…
