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Category Archives: Uncategorized

The Crux: Keeping Your Clients Informed of Risks

How is your commercial insurance brokerage staying in touch with your clients during the year? Are you staying in front of them with e-mails that give them a heads up about news risks, or advice on trends that can affect … Continue reading

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Five reasons to blog and why you need good content (Part 3)

You Can Establish Yourself as An Authority As an insurance broker your blog should be helpful to your clients. They should get something out of it. You should regularly be posting content that is helpful to your target customers and … Continue reading

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As Fires Rage, Step Up to Help Your Clients

Do you have clients in harm’s way as wildfires rage through large swaths of the West? Thousands of homes are burning down and lives have been lost. It’s a time of extreme stress for anyone living in the area, including … Continue reading

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Your Clients Don’t Want to Learn about Insurance

Remember that most prospects and insureds are really not interested in learning about insurance. They want you to take care of that for them. One way you can help them without getting too technical is sending out informative newsletters or … Continue reading

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Improving Your E-mail Open Rate

Everyone wants to get the best value from each marketing dollar spent.  You’ve invested in an eNewsletter campaign.  Now, how can you get the best possible open rate?  There are several things to consider, and we make it easy. Take … Continue reading

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Insurance Industry Missing Big Opportunity

As people live longer the U.S. Population is getting older, creating an untapped opportunity for insurers.  According to a recent Swiss Re Institute Study, the 65+ age group in America has a $3.1 trillion wallet, and the domestic insurance market … Continue reading

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Study Shows Personalized Communications is Key to Retention

Insurance companies and their customers seem to be perceiving each other from the opposite ends of a telescope. An insurance company call center may get hundreds or thousands of calls from customers per day – dealing with issues from claims … Continue reading

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How-To: Automatically Post Your Insurance Agency Newsletter on Social Media

Get an extra boost when you post your Insurance Agency Newsletter on Social Media*. The set up can be confusing so let us offer you this step-by-step tutorial. Login to your eNewsletter account the same way you would do to make … Continue reading

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Marketing Tip: Email Only The People You Know

Contrary to popular belief, people do like to receive promotional emails. In fact, 96% of US adults earning $75,000 – $99,900 would like to receive promotional emails from companies they do business with. Email marketing is one of the most … Continue reading

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Vital Content Marketing with LinkedIn

In today’s competitive marketplace, content marketing becomes ever-more-important, and should definitely be a piece in your agency’s marketing puzzle.  Content marketing helps you accomplish more, while using less of your valuable financial resources.  And LinkedIn provides a perfect avenue for … Continue reading

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