Are you the kind of insurance broker that contacts each client once a year, when it’s time for policy renewal? Or do you actively engage them by reaching out with meaningful communications? Now that rates… Read More How Are You Staying Relevant As Rates Rise And Your Clients Get More Calls from Competing Brokers?
Are You Reaching Out to Your Clients in Times of Crises?
With another massive hurricane threatening the United States, insurance brokers are in a unique position to provide valuable advice and assistance to those directly affected by these storms. After taking care of their own personal… Read More Are You Reaching Out to Your Clients in Times of Crises?
Existing Client Marketing: The Smart Investment
You have built or acquired your agency and over the years, you have gained many existing clients. Some accounts may be well rounded, some are not, and some policies are on the verge of falling… Read More Existing Client Marketing: The Smart Investment
Newly Acquired Agency: Clients Don’t Know You
When an agency changes hands and the clients are notified, the agency faces a greater risk losing clients and having a higher–than-normal attrition rate. This increased rate of attrition can partially be attributed to loyalty… Read More Newly Acquired Agency: Clients Don’t Know You
Increase Sales and Retention with an Agency Newsletter
You probably don’t realize just how valuable your insurance newsletter is when it comes to prospecting, Account Rounding, Coverage Gaps, Client Retention and Referrals. Let’s look at each stage to get an idea of just… Read More Increase Sales and Retention with an Agency Newsletter
Publish to Position Yourself As a Market Expert
As an insurance professional, one of the most critical requirements of your job is to establish credibility with your clients and prospects. But how do you reach this goal? In other words, how do you… Read More Publish to Position Yourself As a Market Expert
Integrating Your Insurance Newsletter into Your Podcasts
In April, The Nielsen Company introduced a report that showed online video viewers had increased to a total of 131.7 million viewers in March 2010. Studies like these indicate that online video watching is on… Read More Integrating Your Insurance Newsletter into Your Podcasts
4 Tips for Creating a Forward-Worthy Newsletter
One of the great ways you can get new clients without even trying is to create a newsletter that is “Forward-worthy.” A forward-worthy newsletter is one that your readers will read and find so valuable… Read More 4 Tips for Creating a Forward-Worthy Newsletter
5 Ways Newsletters and Blogs Maximize Your Insurance Sales Process
While every agent has his or her own sales process, they all generally contain some variation of 4 important actions: 1. Introduce yourself to the client. 2. Create value in the relationship. 3. Build trust…. Read More 5 Ways Newsletters and Blogs Maximize Your Insurance Sales Process
Reaping the Benefits of an Insurance Newsletter During the Sales Cycle
You probably don’t realize just how valuable your insurance newsletter is when it comes to prospecting, making sales and client retention. Let’s look at each stage to get an idea just how much difference an… Read More Reaping the Benefits of an Insurance Newsletter During the Sales Cycle