You probably don’t realize just how valuable your insurance newsletter is when it comes to prospecting, Account Rounding, Coverage Gaps, Client Retention and Referrals. Let’s look at each stage to get an idea of just… Read More Increase Sales and Retention with an Agency Newsletter
Publish to Position Yourself As a Market Expert
As an insurance professional, one of the most critical requirements of your job is to establish credibility with your clients and prospects. But how do you reach this goal? In other words, how do you… Read More Publish to Position Yourself As a Market Expert
Integrating Your Insurance Newsletter into Your Podcasts
In April, The Nielsen Company introduced a report that showed online video viewers had increased to a total of 131.7 million viewers in March 2010. Studies like these indicate that online video watching is on… Read More Integrating Your Insurance Newsletter into Your Podcasts
4 Tips for Creating a Forward-Worthy Newsletter
One of the great ways you can get new clients without even trying is to create a newsletter that is “Forward-worthy.” A forward-worthy newsletter is one that your readers will read and find so valuable… Read More 4 Tips for Creating a Forward-Worthy Newsletter
5 Ways Newsletters and Blogs Maximize Your Insurance Sales Process
While every agent has his or her own sales process, they all generally contain some variation of 4 important actions: 1. Introduce yourself to the client. 2. Create value in the relationship. 3. Build trust…. Read More 5 Ways Newsletters and Blogs Maximize Your Insurance Sales Process
Reaping the Benefits of an Insurance Newsletter During the Sales Cycle
You probably don’t realize just how valuable your insurance newsletter is when it comes to prospecting, making sales and client retention. Let’s look at each stage to get an idea just how much difference an… Read More Reaping the Benefits of an Insurance Newsletter During the Sales Cycle
Newsletter Marketing—The Power of Staying on Your Prospect’s Mind
If you’ve been in the insurance industry for any length of time then you know that there isn’t always a direct correlation between the amount of marketing you do and the sales you close in… Read More Newsletter Marketing—The Power of Staying on Your Prospect’s Mind
Getting Started with Twitter: Guide for Insurance Agencies
It’s time to enter the 21st century, even if you have to do it kicking and screaming; and by that, we mean it’s time to get a Twitter account. Wait! Before you start thinking that… Read More Getting Started with Twitter: Guide for Insurance Agencies
Quick n Dirty Marketing Plan Series Part 3: Don’t just be On the Web—Work the Web
In case you haven’t heard, the internet is making waves in insurance prospecting. Not only is it widening your network of referrals and prospects but it can put you in touch with an entire generation… Read More Quick n Dirty Marketing Plan Series Part 3: Don’t just be On the Web—Work the Web
Quick n Dirty Marketing Plan Series Part 2: The Power of Print
The first step in developing the print portion of your marketing campaign is to determine what print items you want to have. Leave behinds? Postcards? Brochures? Seminar materials? Here is a list of some of… Read More Quick n Dirty Marketing Plan Series Part 2: The Power of Print