5. Target potential customers Typically, your blog should not include direct promotion of your products and services. You should instead write about issues that affect your clients and dovetail with your products. The key is…
Read MoreWhat are you doing to reach out to your clients on a regular basis? Besides being their broker, they look to you as the expert on helping them manage their exposure. But it’s difficult to…
A question we frequently get from agents is how often they should send an email newsletter to their clients. Currently, we offer monthly, bi-monthly, and quarterly mailing frequencies, but some agents are wanting to mail…
One of the best ways to get noticed and have high Google rankings is to keep content fresh on your insurance agency website. But for most people, writing is worse than going to the dentist…
Are you the kind of insurance broker that contacts each client once a year, when it’s time for policy renewal? Or do you actively engage them by reaching out with meaningful communications? Now that rates…
With another massive hurricane threatening the United States, insurance brokers are in a unique position to provide valuable advice and assistance to those directly affected by these storms. After taking care of their own personal…
You have built or acquired your agency and over the years, you have gained many existing clients. Some accounts may be well rounded, some are not, and some policies are on the verge of falling…
When an agency changes hands and the clients are notified, the agency faces a greater risk losing clients and having a higher–than-normal attrition rate. This increased rate of attrition can partially be attributed to loyalty…
As an insurance professional, one of the most critical requirements of your job is to establish credibility with your clients and prospects. But how do you reach this goal? In other words, how do you…
In April, The Nielsen Company introduced a report that showed online video viewers had increased to a total of 131.7 million viewers in March 2010. Studies like these indicate that online video watching is on…
