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Category Archives: Website Content

Five Reasons to Blog and Why You Need Good Content Part 4: It Drives Long-Term Results

To get the most traction out of your blog and social/media posts, you need to get your clients reading your stuff. The best way to that is to shoot out a newsletter (which we can provide for you) that points … Continue reading

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Five reasons to blog and why you need good content (Part 2)

Why blog? There are plenty of reasons but one of the most important is that it converts traffic to your site into leads. You can do this by including a call to action on every blog post. If it’s an … Continue reading

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Five reasons to blog and why you need good content (Part 1)

As a company that works with insurance agency client communications, I can’t tell you how many insurance broker’s websites I’ve come across that have a “blog” tab but no content. Or if there is any, the last post was more … Continue reading

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Your Clients Need Your Advice!

What are you doing to reach out to your clients on a regular basis? Besides being their broker, they look to you as the expert on helping them manage their exposure. But it’s difficult to contact them on a regular … Continue reading

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Tired of Creating Your Own Content?

One of the best ways to get noticed and have high Google rankings is to keep content fresh on your insurance agency website. But for most people, writing is worse than going to the dentist and even if someone can … Continue reading

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How Are You Staying Relevant As Rates Rise And Your Clients Get More Calls from Competing Brokers?

Are you the kind of insurance broker that contacts each client once a year, when it’s time for policy renewal? Or do you actively engage them by reaching out with meaningful communications? Now that rates are on the rise, more … Continue reading

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5 Ways Newsletters and Blogs Maximize Your Insurance Sales Process

While every agent has his or her own sales process, they all generally contain some variation of 4 important actions: 1. Introduce yourself to the client. 2. Create value in the relationship. 3. Build trust. 4. Individualize your sales pitch.

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Blogging Your Way to More Insurance Sales

The internet is beginning to really change the face of prospecting. And while it might make that process easier, it doesn’t change the fact that selling comes from building trust between you and your prospect. After all, the best sales … Continue reading

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Four Ways to Create an Effective Insurance Blog

Insurance is a business based on relationships. People want to buy insurance from agents that they know and like; agents who are active in the same communities and social circles and agents who have just six degrees of separation from … Continue reading

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Build Long-Term Value with Your Agency Website

These days all you hear about on websites, on forums and in blogs is SEO. SEO (Search Engine Optimization) is a means of driving traffic to your website. That is all SEO does for you. It does not create value … Continue reading

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